Ya Mama is a foundation in Oman that works to enhance the physical, economic and social well-being of women and their families. I started with the logo and emphasized the equal responsibility mothers and fathers have in raising their families. Visually showing the interconnected family unit communicates the mission of this foundation across cultural and language barriers. After completing the logo, I developed the visual identity through a banner, stationery, and other print communication pieces. I worked on this project at openbox9.